Magazine publisher Time Inc. hired Boston research firm Innerscope Research to do a 300 hour study on 30 individuals determined to be Digital Natives. The study showed that digital natives shifted their attention between media platforms such as TV, smartphones, magazines, tablets and the like 27 times per hour. That’s approximately once every other minute.
I’d say that counts as being restless…
However, after a conversation with my wise but much younger cousin (he’s 20 years old and very much a digital native), I was forced to look at things a little differently. I expressed to him that I wasn’t sure how I would have handled being so “connected” when I was his age or younger. His take on it was simply “You just get used to it.”
That’s a novel thought.
You can put someone in a new environment and overtime, it is very likely they will adjust to their surroundings. Is “getting used to it” really just a way of saying that is “what I live with”? Digital natives are living with what may seem like information overload to those of us that are merely digitally savvy or astute; but it doesn’t s
eem like that to them. Being the inquisitive person that I am, I wanted to know what others online thought about digital natives. In m
y search I stumbled across some very interesting insight.
Digital natives tend to develop a nonlinear way of receiving information from the world. If you don’t know exactly what that means, think about taking in the world everyday like it’s the Quentin Tarantino film Pulp Fiction. We (non-digital natives) have been taught to receive information and media in a very linear fashion. This explains why we’re so disturbed or distracted by the nonlinear narrative that is today’s media.
Although we can’t reverse time and grow up immersed in technology and the information age, it’s believed that our minds are still malleable enough to take in and respond to the world the way digital natives do if we so choose. Take a look at this slideshow on Digital Natives and Neuroplasticity. Pretty cool right?